The Marketing Perspective

on how business leadership affects internal culture

This episode touches upon internal culture in a business from a very different perspective... Faith.  It also addresses empowering a business owner preparing him/her to lead successfully.  James invites Eric Dunavant to the show who has a unique perspective on "ROI" for a business owner while James addresses the internal culture from a marketing perspective.  If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com

on Content Marketing

James invites his wife, Laura Danella, who is CMO of Media Vision Advertising on the show to discuss content marketing. They dive in deep discussing many ways content is utilized for a brand as well as pros & cons of what businesses are doing with content today.  This is a great episode to learn about the many ways to use your content in your marketing efforts today.If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com

on visual branding

On this episode, James speaks with Alison Griffin of Media Vision Advertising as she is their creative director... and they speak about all things branding from a visual perspective. there are rules & guidelines that Alison shares and they also use examples of several brands.  This is a great episode to listen to if you're questioning your own brand visuals. Hope you can tune in.If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com

on internal culture

We dig deep this week into many factors that play into a business's internal culture. Join us as James Danella speaks with Rich Kurkowski of EOS as they discuss business systems, processes & the human component of building a strong internal culture. James also shares a few stories of businesses doing it well... and those that do not.  There's some real eye opening points addressed so we hope you can tune in to this episode on internal culture in the workplace.If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com

on chambers of commerce

This episode is about All things Chamber of commerce.Our guest today is Melanie Minter of the Lebanon Wilson County Chamber and we’re talking about what makes a chamber succeed?... What’s the secret sauce?   What it’s like being the president of a chamber today navigating through all the issues happening in the world…What’s the secret to their success & What’s different from other chambers.  And what does the future hold in store for chambers…  If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com

brand equity

On the inaugural episode of The Marketing Perspective host, James Danella, CEO of Media Vision Advertising shares an overview of what's to come in future episodes. You'll also hear 2 quick stories about building Brand Equity. This episode will be shorter than most as it's a teaser of what's to come! If you have marketing questions for James, contact him at: jamesd@mediavisionadvertising.com If you would like to learn more about James, click here: https://mediavisionadvertising.com/james-danella-strategist/ If you would like to be considered as a guest on the show… or if you would like James to speak at your event, reach out to ashleym@mediavisionadvertising.com